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Defining ROI of Social Media by Identifying Opportunities with Social Media
There is a lot of buzz about social media. There is also a lot of noise. So, I’m never surprised when brands are confused and misguided about what the value is of participating in social media and...
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The Purpose Economy, Part 5: Business Transformation
In Part 1 of this series, I discussed The Reciprocity Theory and introduced the need for brands to be purpose-driven. In Part 2, I discussed the foundational human behavior that underlies the purpose...
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Marketing Mondays: Instagram Stories
On August 2nd, Instagram introduced its new Instagram Stories feature. For brands that have been using SnapChat Stories, this product is almost a carbon copy with some differentiators. For those that...
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CMO Mondays: Snapchat files for IPO
Last week, Snapchat’s parent company, Snap Inc., filed paperwork for an IPO, with an expected valuation of $25 billion or more. In 2014, Snapchat introduced advertising into the platform. In 2015, it...
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Happy Twitter Addict
This is part 1 of the Products I Can’t Live Without series. For about the last six months I’ve been wanting to clean out my Twitter feed and reorganize my lists. I had been following back everyone...
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